Made Proper Here
McNair have a traditional and principled approach to manufacturing in Britain and one simple aim. Make the best mountain shirt in the world.
- Creative Direction
The task was to celebrate the manufacturing process, the people behind the production and help tell the story of how and where the these brilliant shirts are made.
It was important to set McNair apart from brands that don’t make what they sell. So we focussed on the employees passion for what they produce and created a sense of place created in Slaithwaite, Huddersfield. We captured a wealth of photography to be used across all media. The video was viewed over 40k times in the first few weeks and generated a large spike in web traffic.