Brand a church?
It’s easy to think that all churches are the same. But each one is quite different. Light Church wanted a brand that represented how they feel, how they look, how they act and how they think.
So we spent time with them, listened to them and helped to craft their story.
- Brand Campaign
- Brand Strategy
- Creative Direction
The brand mark was born out of the 'U' for the collective 'us' and the triangle for the church (Holy Trinity). They both come together to form a 'L' and 'C' for Light Church. This lockup became the starting point for the visual assets of the brand to come together.
More than Sundays
After branding the church and helping focus their voice and story narrative, we helped them develop their most ambitious project yet.
'More than Sundays' is the ambition for Light Church to build their own space, one that can serve the community and church now and for future generations. A space that can transform their current Sunday worship in hired spaces. A location that can push the learnings they’ve found into new territory and craft a space to allow people to flourish. The campaign mark takes styling influence from the brand mark and nods to the roof of the architectural plans as well as using the 'M' of more.
The campaign is grounded with a 3 minute brand film that we produced, that tells the story of the church, the build and the future potential for the community.