The Great Northern Cloth
A breath of fresh air in the tailoring world, Hirsch tailoring is fronted by Brita Hirsch a German tailor, textile engineer and teacher with a passion for British wool.
- Brand Campaign
- Brand Strategy
- Creative Direction
We were brought in to promote a British grown merino wool and introduce it to a market that is currently saturated with New Zealand merino.
Each part of the process from sheep to fabric is full of interesting people. We storyboarded the whole journey and headed up to Scotland to visit the farmers, spent time in Yorkshire with the woolen spinners and finishers and brought the story together with a scripted voice over from Brita Hirsch. The film and photography was used to push the first 'clip', which was woven into fine scarfs and suiting fabric. The product sold out within 24 hours.