Grower and Chef
Cinderwood is a one acre market garden in Cheshire, built upon the exciting relationship between grower, Michael Fitzsimmons and a chef, Joseph Otway, who both believe in farming food for ﬂavour.
The farm was born from the idea that good food should be ﬂavourful and nutritious, easily accessible and grown responsibly.
Cinderwood is a growing operation that’s been established by a farmer and a chef, working together to grow produce that makes an impact to the soil and to those who eat it.
We worked closely with the team to develop a brand that could tell the story of the unique set up they have.
All of the brand marks and graphics take inspiration from grower, chef, the land, seasons and we had fun bringing them all to life across the different executions.