Not Your Normal BBQ
The Big Green Egg is a global giant in the outdoor cooking scene and it stands alone as the most versatile barbecue on the market.
- Brand Campaign
- Brand Strategy
- Creative Direction
The brief from the Big Green Egg was to educate potential customers on the versatility of this unique barbecue and successfully show the seven cooking modes in an engaging way.
There are seven modes of cooking on the big green egg, so what better way to show each mode off than to cook up some amazing food. We enlisted the cooking skills of top chef Ross Anderson to cook up some treats. We created 7 short videos that could sit on the BGE websites individual recipe pages and a number of re-edits for a social campaign to drive traffic.