The Perfect Partnership
Cabrito are pioneers in goat meat, the original company to change the way dairy billies are treated in the food chain. The Big Green Egg is a global giant in the outdoor cooking scene and their product stands alone as the most versatile barbecue on the market.
- Brand Campaign
- Brand Strategy
- Creative Direction
The Big Green Egg wanted to take advantage of it's current audience and offer meat boxes along side the best BBQ's in the world. The challenge was to sell the first Big Green Egg meat box which was set to contain Cabrito Goat Meat.
The campaign concept focussed on an achievable recipe for goat meat whilst showing off the full potential of the Big Green Egg. We headed down to the dairy farm who supply Cabrito to capture James Whetlor (owner of Cabrito) cooking up a feast for the employees and their families. We took the BGE London taxi and arrived at 6am to film the full days activity from initial lighting to serving food and beers at the end of the day. As well as the film we captured a whole host of photography. The campaign content was pushed out through all social channels and on the website pushing the new meat box ventures to new and existing customers.