Awling began in 2017 to create timeless belts that were made well by experienced hands, whose design was considered, functional and individual. They commissioned us to work on their seasonal campaign to push the new series of belts.
- Brand Campaign
- Brand Strategy
- Creative Direction
The locations were inspired by Awlings core ranges, 'Modernist' and 'Classic,' choosing architecture that fitted into these two categories. We looked for strong lines, stark silhouettes and textured backdrops to lead the visual aesthetic for the campaign.
The buckles are cast and hand-finished at a foundry in northern England and the belts are assembled in Leicester with premium quality vegetable tanned cowhide.
Awling belts are made entirely by hand in England.