Project Studio

Keith, Kit, Guy, Luke, Daniel, Nathan and Greg McAvoy

7 Brothers Brewery

Salford, England

Seven brothers, one focus, to produce great tasting craft beer that can be enjoyed by many right across the country.

Setting up any business is tough, but setting up a business with seven family members is surely madness. Not for the 7 brothers brewery.

Walking into their warehouse it was plain to see the business was a real family affair. We were greeted by Keith and quickly shown around. Meeting brothers, wives and children. Anyone would have thought we were in Italy.

It was a momentous occasion, the first batch of 7 brothers IPA was being bottled as we arrived. It was a lovely atmosphere and a real sense of real pride swept around the place as the bottles were being filled. These bottles were ten months in the making, ten months of building, planning and brewing coming to fruition.

The seven brothers, all Salford lads have grown up showing entrepreneurial spirit from an early age and were all eager to work together at some point. But it wasn’t until the second oldest brother Keith returned from a trip to Oslo that the chance to go into business appeared.

Making craft ales is nothing new, but there is something about the 7 brothers. It might be the solid business plan, the great tasting range of beers, or the fact this brewery is entirely family owned. Or maybe it’s a little bit of all of these points that make this collection of entrepreneurial individuals so special and interesting. The early signs are pointing to a bright future ahead for the brothers, flying the flag for craft beers, Salford and true family spirit

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